Guide to CSR

Corporate social responsibility is a movement gaining widespread recognition. Business leaders now recognize its potential to create significant positive impact on society and on a company`s bottom-line. But like any other business strategy, corporate responsibility can be implemented well, or it can be implemented poorly. And the results that are produced are greatly correlated to the quality of this implementation.

This free introduction to corporate social responsibility is meant to provide the managers of small and medium sized companies with the resources they need to lead a socially-responsible organization. This guide demonstrates to business leaders the relevance of corporate responsibility to their organizations. It provides a succinct overview of the key leadership behaviours needed to implement corporate responsibility successfully.

Successful corporate responsibility can yield an array of benefits for companies of all shapes and sizes. But implementing corporate responsibility effectively is never easy or straightforward. It requires leadership. It requires persistence. It requires vision. No guide can make corporate responsibility easy, because leadership is never easy. But this guide will make corporate responsibility easy to understand and it will introduce you to the tools and techniques you need to make it effective.

This guide is a living document, meaning it is constantly being updated with new information. We encourage you to visit this site often to check for new content. Or, subscribe to our blog, where you will also find announcements about major updates to this guide, in addition to other valuable tips for leadership success.